Sunday, March 30, 2014

Dove Men: Don’t Use Women’s Shampoo



 Hey Minions when was the last time you took a shower?!  (hahahahah JK)

I got to watch this hilarious commercial from DOVE just two days ago. They always make me laugh with their advertisement but this one was way to funny.


Diego (a man dressed in a shirt and tie behind his office) appears to work with this gorgeous Kate Middleton- like hair. The last thing you expect to see is a guy with awesome girly hair. One of his male co workers asked if he did something to his hair (it really looked like those slow motion effects that we are used to see in women’s shampoo advertisement)






Are guys allowed to have great hair? Well, according to Unilever's Dove, and agency Ogilvy & Mather Brasil, there are drawbacks to shiny, lustrous locks, as seen in this hilarious new commercial directed by Hungry Man's Carlao Busato.

This is why immediately runs to the closest store gets his new shampoo and washes his hair with Dove Men + Care because as the advertisement 'warns': "Women's shampoo is not made for you."

 


 A friend of mine posted the video on Facebook (this is how I found out about this ad) and he was so irritated and sad in the same time. It is a very strange commercial I would say but please lets not do the 'We are offended thing' !

Whether you find it funny or not, try first to understand it. There is no reason for guys to feel offended or week that they have to change their shampoo to a more masculine one. Dove is trying to show us the difference between the way things are advertised towards women and towards man. Aren’t they right, isn’t there a reason why we have these man shampoos after all?

Personally I like the way they are playing with man and women desires, they are giving us a reason why to have a second kind of shampoos in our homes. They are creating market for their product and apparently they are doing well at marketing. 

However they are making us talk (But don't forget even bad PR is PR indeed!) 
So chill, this is just a funny parody at the end of the day :)


What about you fellows: Do you find it offensive or simply comical?


PS: In case you haven't watched the commercial yet, here is the link:
https://www.youtube.com/watch?v=c-K29F3WU5Q


 


Tuesday, March 25, 2014

’’My American Dream’’


New Philipp Plein fall/winter 2014-2015 collection,  showcased at Milan Fashion Week fall 2014.



 Back to ‘90s supermodel era.(Texas cowgirl-at least that's what I thought)
Seemed like his theme was kinda Western this winter. (and dangerous I would say - have wondering how many firefighters  were working that night - I wouldn't be surprise by any explosion that could have happened :P )
However the German designer  has declared that he go inspired from Dallas ('it all started during a  visit in America when I was a kid'). 
If you want to sdant out and look amazing this fall, Plein suggests to go for the punk-rock and cowboy style.


Rita Ora's performance is something that everyone was talking about after the show, so bed I can not tell what song was she singing. (there was no wireless or 3G in during the show-that's so weird, isn't it?!) 





The glamorous show was opened by Naomi Campbell. Wait, What?
Yes, she was the queen of the night ( a modern queen who wears destroyed yeans with a rodeo belt and a dirty shirt on top). 


 The rest of the collection was presented by Irina Shayk, Anna V, Izabel Goulart and others, who came out  wearing all-black striking looks, featuring lots of leather, studs, super-impressive big belts and luxurious fur








Black leather and studs give the rock line a feminine touch, while the red patterns on the body-hugging mini dresses, the ruffled mini skirts and the outstanding outerwear give us a punk inspiration. 
As this was not enough, our designer decided to put more fur elements to this collection (compare to the previous one), as well as  lots of big ruffles, transparency inserts, cowboy jeans, fringes and super-daring crop top, black leather gloves, a black big belt and a massive necklace to complete the looks.





All I know is  Philipp Plein was definitely on fire (both literally and figuratively) but I dont think that his collection was as hoot as the atmosphere created during the runway. 

What do you guys think?

XOXO
ERI